Supermetrics

Supermetrics is the easiest way to deliver LinkedIn Data to spreadsheets, BI, and data warehouses. #1 marketing add-on for Google Sheets and Data Studio.

Dreamdata

Dreamdata is the leading B2B Revenue Attribution Platform. Connecting all your go-to-market data so you know exactly whats driving your revenue.

Adverity

Adverity is the integrated data platform for connecting, managing, and using your data at scale.

B2B Marketing Benchmark Report
 

The B2B Marketing Benchmark explores the global state of the B2B marketing discipline - with a lens toward equipping our profession with a data-backed roadmap for success.

The 10 Most Common B2B Marketing KPIs & How to Use Them

This list comprises 10 of the most common KPIs and how they can help you measure, communicate, and (most importantly) improve the success of your marketing campaigns.

How to Measure Marketing Performance for B2B Branding

 The 60/40 rule states that marketers should spend roughly 60% of their budget on brand and 40% on demand. On LinkedIn in particular, marketers who mix brand and demand achieve conversion rates far superior to those focusing on acquisition alone.

Marketing Effectiveness vs Efficiency
 

Marketing effectiveness versus efficiency is an age-old argument that tends to circle back around on itself. There isn't a clear answer to the question of marketing effectiveness vs. efficiency mainly because they are so interrelated and interdependent.