Benefits
Powerful Reporting
- Integration with 3rd Party Tracking (Google Analytics, Marin
Tracker) - Integration with Offline/Downstream conversions events
- Flexible reporting within and across LinkedIn campaigns with unlimited data retention• Cross-channel reporting for other paid media channels includes Search, Social and eCommerce
- Custom columns to define your KPIs Pivot-table
- Rollup and Tagging using Dimensions
- Easy data visualization and Powerful Dashboards
- Recurring reporting in multiple formats
- Automated Data Export Capabilities
- Seamless integration with BI Tools
- Automated Alerting based on changes in account performance
Optimization Suite
- Advanced automated bidding to large array of
business goals (Cost per lead, ROAS, Weighted KPIs) - Custom Bid Modifiers to respond to external signals
- Creative A/B Testing to identify the best performing creatives
- Budget Pacing and Forecasting to help get the most out your investments
- Performance Insights and Recommendations
- Search Intent Targeting to refine messaging