Amanda Rendle

Amanda Rendle

Global Head of Marketing, Commercial Banking, HSBC

Amanda Rendle

Amanda is Global Head of Marketing for Commercial Banking at HSBC and leads marketing strategy, customer experience, insights, proposition development and marketing communications activity across 65 countries.

With over 20 years client-side and agency experience, Amanda began her career at Barclays before being invited to work on a new agency start up, eventually joining Limbo to manage the accounts of major brands such as Debenhams, Alliance and Leicester, Flora, Levis and Topshop. Recognizing the opportunity to have greater focus on customer experience and engagement, Amanda went on to establish her own consultancy, implementing a number of successful service initiatives for a range of blue chip clients including Whitbread.

Amanda joined HSBC UK in 2000, leading to a European marketing role and then her current role of Global Head of Marketing.

Sessions

  • Amanda Rendle

    Thursday, February 13, 2014 1:00pm - 1:45pm

    Case Study: HSBC

    • Amanda Rendle, Global Head of Marketing, Commercial Banking, HSBC

    HSBC’s Commercial Bank is devoted to creating opportunity for international aspirant businesses through facilitating global connections. Learn how HSBC CMB built a global content ecosystem that helps customers and prospects grow their businesses through an intelligent integrated program. See how they leveraged their Global Connections portal, a Global Connections group on LinkedIn, content rich media, and "in-feed" snackable content – to better service their customers.