Tipos de anúncios

Ferramentas

Patrocínio

Impulsione seu melhor conteúdo e alcance novos públicos.

Segmentação

Alcance as pessoas que mais importam para seu negócio.

Acompanhamento de conversões

Insight Tag

Acompanhe as conversões e otimize suas campanhas automaticamente.

Relatórios e análise

Avalie o ROI de seus anúncios no LinkedIn.

LinkedIn Audience Network

Alcance milhões de profissionais em nossa rede de veículos.

Dicas de anúncios da Central de recursos

Saiba mais

Nosso público

Alcance pessoas com poder de compra.

Precificação

Descubra quanto custa anunciar no LinkedIn.

Publicidade baseada em objetivos

Criação otimizada de campanhas com base em suas metas

Geração de leads

Leads qualificados provenientes de um público de qualidade.

Agências

Descubra como o LinkedIn e as agências de publicidade trabalham juntos.

Parceiros

Encontre soluções confiáveis para divulgar sua empresa no LinkedIn.

Entre no Gerenciador de campanhas

Casos de Sucesso

Entrar

LinkedIn Ads for Government

Discover best practices to help your organization connect, inform, and engage audiences on the world’s largest professional network.

How Governments use LinkedIn Marketing

LinkedIn helps governments connect with the right audiences to advance their programs and achieve their mission.

Reach Industry & Professional Audiences

Identify, target and engage with the professional audiences that matter most

Engage & Educate Citizens

Reach, educate and interact with your constituents

Attract and Retain Top Talent

Build your employer brand and recruit top talent to work with you

Why Government Marketers use LinkedIn

Quality Audience

Customize targeting by job titles, skills, function, industry, and more to drive more impactful engagement and ensure your message reaches the right audience.

Trust is a Must

Since 2017, LinkedIn has been recognized as a top-trusted social platform by the Insider Intelligence Digital Trust Study.

Superior Brand Safety

Deliver impact in a brand-safe environment that yields meaningful, high-quality results.

Get Started with LinkedIn Ads

Get the foundational tools you need to start advertising on LinkedIn.

Get Started

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Resources for Governments

Get Inspired: Idea, insights, and success stories to help your agency achieve your goals.

Why Employer Brand Is the New Frontier

10-minute Read

LinkedIn describes how government agencies can capitalize on opportunities, counter perceptions, increase visibility for their organizations, and ultimately attract more top talent by developing and promoting their employer brand.

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How PIOs Improve Community Connections With Branding

05-Min Read

Christine Townsend, President of PIO Toolkit, joined us to discuss how the communications arms of governments can harness the power of branding and use LinkedIn to create community connections. PIO Toolkit is a resource for those who work in government communications.

Read now

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Success Story: Michigan Economic Development Corporation

06-Minute Read

LinkedIn is a crucial tool for many economic development organizations, including Michigan Economic Development Corporation. MEDC leverages LinkedIn's suite of tools to promote the MEDC brand identity, expand its marketing reach, and ultimately bring business to Michigan.

Read now

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How Government Orgs Succeed With Marketing on LinkedIn

14-minute Read

Social media fundamentally changed how governments and the public interact with one another. While savvy marketing strategies in government have made a splash in civic engagement, there is still enormous untapped potential on the B2B side. We’ve put together a collection of government marketing best practices to help you get started, with tools and tips to set you off on the right path.

Read now

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Sentiment Analysis: US Federal Government Agencies

03-Minute Read

The professional nature of LinkedIn fosters a brand-safe environment, and the data shows it. We conducted an analysis of comment sentiment on US Federal government agency posts to better understand the tone of how LinkedIn members engage.

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FDI Playbook: Global Edition

04-Minute Read

Use this action plan to establish and grow your region’s presence on LinkedIn with tips on engaging stakeholders and best-in-class examples from other economic development organizations around the world.

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FDI Playbook: United States Edition

04-Minute Read

Read now

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Success Story: JobsOhio and Saskatchewan

07-Minute Read

Saskatchewan Ministry of Trade and Export Development and JobsOhio are two organizations that turned to LinkedIn to identify business decision makers capable of bringing new business to their region. Through targeted marketing strategies, both delivered strong value propositions to spur economic development for their regions.

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Webinar: Economic Development Strategy

1-Hour Listen

LinkedIn’s North American economic development experts share economic insights from LinkedIn's data set of over 780M members, success stories, and tangible steps to help you plan and execute your own LinkedIn strategy.

Read now

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Best-in-Class Creative for Recruitment Marketing

08-Minute Read

In need of creative inspiration? Our gallery of best-in-class creative from government agencies’ talent marketing efforts will help you learn the most effective ways to attract top talent.

Read now

The United Nations building with flags representing all countries at the front.

Pages and Content Best Practices

10-Minute Read

Learn from our German team to perfect your government Page and content for LinkedIn.

Read now

Invest in Your Expertise with Marketing Labs

Learn how to run campaigns that deliver on your objectives

Building an Organic Presence with LinkedIn Pages

Building a LinkedIn Page is the first step and an important pillar for any marketing strategy. Learn how to create and maintain an active LinkedIn Page, as well as how to use all the features available to build your credibility.

View course

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Introduction to LinkedIn Ads

Get started with advertising on LinkedIn. Learn how to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and optimize towards your goals.

View course

Using LinkedIn’s Ad Targeting

Learn how LinkedIn targeting works, and how to get the most of it. Explore LinkedIn’s unique targeting, and learn the tactics and best practices to tailor the targeting for your LinkedIn campaign.

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Reporting and Analytics for LinkedIn Ads

This course is great if you’re new to LinkedIn reporting tools or you want to improve your campaign analytics skills with tips and best practices. The course's main goal is to help you get the most ROI for your ad spend.

View course

Visit the full library of our on-demand courses and get certified in LinkedIn Ads.

Visit the Marketing Solutions Help Center for detailed answers to all your marketing and advertising questions.

Establish your government’s presence with a free LinkedIn Page.

Create a Page

Ready to Start Marketing on LinkedIn?

Promote your programs and job opportunities with LinkedIn ads.

Create an Ad

Publicidade

Gerenciador de contas

Tipos de anúncios

Ferramentas

Saiba mais

LinkedIn Pages

Recursos

LinkedIn Ads for Government

How Governments use LinkedIn Marketing

Why Government Marketers use LinkedIn

Get Started with LinkedIn Ads

Resources for Governments

Invest in Your Expertise with Marketing Labs

Ready to Start Marketing on LinkedIn?

Publicidade Publicidade

Gerenciador de contas

Tipos de anúncios

Ferramentas

Saiba mais

LinkedIn Pages LinkedIn Pages

Recursos Recursos

LinkedIn Ads for Government

How Governments use LinkedIn Marketing

Why Government Marketers use LinkedIn

Get Started with LinkedIn Ads

Resources for Governments

Invest in Your Expertise with Marketing Labs

Ready to Start Marketing on LinkedIn?

Publicidade

LinkedIn Pages

Recursos