Pinpoint financial services leads with LinkedIn Sales Navigator

The world of business development has changed significantly this year, particularly in the financial services sectors. Digital transformation was already underway or in the pipeline for most financial services companies, prompted by Fintech disrupters and changing customer habits. But, thanks to Covid-19, an immediate, en masse shift to virtual working means there’s now plenty of catching up to do. 

It’s been tricky to get to grips with years’ worth of changes in the space of a few short, stressful months. Many have welcomed them, but others have struggled to adapt. Physical meetings have become impractical, and deal-winning strategies have had to be rapidly adapted for a solely digital audience. As a result, new ways to connect have become vitally important. 

In the post-pandemic financial services world, securing new clients will be crucial for long-term success. Business development and sales professionals could become the cornerstones of an effective recovery and future growth strategy, helping to lead their organisations into an even brighter new chapter. 

LinkedIn Sales Navigator could help you get more out of online connections. It’s highly intuitive, and could grow your sales pipeline by 15%. Here's 5 reasons why you should consider adding it to your tech stack.

1. It’s an effective way to connect

LinkedIn Sales Navigator isn’t social media. It’s a way to use a respected, established networking platform to your advantage. You’ll be kept in the loop about prospects’ recent activity, such as job changes or relevant company news, without having to wade through mountains of information. 

The data Sales Navigator offers complements traditional prospect conversion strategies. Even when doing deals in person is back on the table, Sales Navigator will remain a crucial weapon in your sales armory. Used in conjunction with in-person strategies, Sales Navigator can help you follow up and make your case effortlessly.

And if you prefer to network in the digital space, as over 70% of B2B clients say they now do, LinkedIn Sales Navigator makes it simple. It’s simple to use and can integrate with your existing CRM, making it easier to track your prospects, leads and relationships. 

2. You can get a foot in new doors

You know your business can offer the best solution for your prospect but getting your foot in the door can feel impossible. And with tighter restrictions on how personal data is used, it’s even harder to get your hands on precious contact details without a direct connection. 

But with Sales Navigator, you’ll always have a way in – one that’s proven to be three times more effective than emails. It lets you target the right decision makers and monitor how they interact with your content to improve the effectiveness of your next contact. Bagging new business and staying out of trouble with the legal department? Win-win. 

3. You can start more meaningful conversations

Only 20% of financial services companies currently see value in using AI and other tech solutions to better understand customer needs. But gaining valuable insight into what your clients and leads genuinely care about could help you strike up attention-grabbing and productive conversations. 

LinkedIn Sales Navigator’s SmartLink shows you how your connections engage with your messages and shared content using metrics like open rate and time spent on each page. Armed with direct personal insight, you can tailor your next interaction and lead with content you know is likely to interest them. 

With insight on your side, you can save time on small talk. Cut through the noise with details your competitors may not have to nurture strong, relationships and secure deals.  

4. You’ll have an advantage over your competitors

The world of financial services can be fiercely competitive. There were almost 9,000 new market entrants in 2020 alone, alongside technology-focused FS solutions from outside the sector. That’s a crowded market to stand out from. 

If your business wants to ensure long-lasting success and become an industry leader, innovative ways of connecting with key decision makers are a necessity. And with nine million financial services decision makers on LinkedIn already, and three million Finserv companies, Sales Navigator could be the ideal way to break the ice with the right connections.

5. It’s used by leading global brands

Many influential brands in the financial services sector are already using LinkedIn Sales Navigator. PayPal Australia has been able to bolster vulnerable leads, calling the platform “a thought leadership channel and a shop front for contacts”. Wells Fargo is using Sales Navigator to drive a data-led business development strategy. And JLL has been able to connect with senior hedge fund managers with profitable results.

Want to learn more about how LinkedIn Sales Navigator could revolutionise your warm prospect lead conversions? Click here to download our free eBook.