At LinkedIn Education Connect 2015, which was held last week in New York, a host of education marketers and industry experts gathered to discuss the future of education. As technology transforms the global economy, it is changing students, colleges, and the education marketers who serve both. One thing is certain about the future of education marketing: It will continue to undergo great changes...

Over the last few years, it has become increasingly difficult for marketers in higher education to convert prospective students to enrolled students. Rising tuition costs, questions about ROI and measurement of outcomes, increased competition and instant access to information due to the rise of social and digital media are just a few of the challenges facing higher education institutions. Yet, given all this, higher education degrees are still in high demand...