Registration, Light Breakfast, and Networking
Welcome & Opening Remarks
Connecting to Opportunity in a Digital World
In order for higher education institutions and their graduates to thrive in the economy of the future, we will need to collectively tackle the global “skills gap” issue. Learn about how LinkedIn and higher education can work together to solve this challenge by using data and networks to better connect job seekers to opportunity.
The Evolution of LinkedIn Marketing Services
Penry Price and Alison Engel discuss the future of how LinkedIn will serve marketers and their agencies. Topics will include their views on the greatest areas of growth and disruption, trends that will shape the marketing landscape, and how LinkedIn Marketing Solutions will evolve to meet the needs of higher education marketers.
Insights from the Cutting Edge of Digital
Learn about the latest and most innovative techniques for shaping your digital marketing strategy from two leaders on the cutting edge of marketing today.
LinkedIn Platform Insights on Prospective Students
New LinkedIn research and an expert panel featuring eCornell and Pearson reveal how marketers can best influence the prospective student journey.
The State of Higher Education: A New Era of Learning
Join Ted Mitchell and Dan Roth in a fireside chat as they discuss the state of higher education today & beyond. Topics will include Mr. Mitchell's views on the future of higher education, affordability of educational programs, outcome measurement, and innovations within the space.
How LinkedIn is Adapting its Platform for Higher Education
Hear from our Head of Products as he unveils some of the exciting developments that will help higher education institutions better market their programs and services on the LinkedIn platform.
Connecting to the Student Journey with LinkedIn
Take a unique and entertaining tour of how the student decision journey has evolved and how LinkedIn plays a role in the process. Marketers and brand leaders will walk away with a deeper understanding of how to connect with students at key touch points, and unique ideas on engaging prospective students, influencers, and alumni.
Breakout #1 - Establishing Your Presence on LinkedIn and Sponsoring Your Content
Take a hands-on approach to learn how schools and their students, faculty, and alumni can manage their reputation through Publishing on LinkedIn. Then learn how to take your thought leadership a step further by sponsoring the content you create.
Breakout #2 - Advanced Strategies & Full Funnel Marketing with LinkedIn Marketing Solutions
Hear how several LinkedIn clients have successfully executed always-on, multi channel marketing approaches that have driven results for their universities.
Marketing to the Prospective Student in a Digital Age
A distinguished panel of higher education marketing experts will discuss the future of education given rapidly changing trends in the industry. Hear more about strategies and the evolution of higher education in today's digital age & beyond.
Hiring Trends in 2015 & Beyond
Understand the latest hiring trends for graduates in 2015 with insights from the Linkedin platform, and learn how schools can better position their students to meet the needs of tomorrow's employers.
Wrap-up & Main Takeaways