Elizabeth Hogan

Elizabeth Hogan

Associate Dean, Global Marketing, Duke

Elizabeth Hogan

Elizabeth Hogan is the Associate Dean for Global Marketing at Duke University’s Fuqua School of Business. She is responsible for generating leads for degree and non-degree programs, promoting the school’s thought leadership, stewarding the brand, and developing integrated sales, marketing and public relations strategies across teams in the US, UK, UAE, China, Russia, India and Latin America.

Elizabeth joined Fuqua in 2004 as Director of Alumni Relations, managing a global network of volunteers and creating infrastructure to support partnerships. In 2007 she was promoted to chief marketing officer to create a strategic marketing function, centralizing spend from units across the school and leading marketing strategy for Fuqua’s global expansion.

Her early career was spent with Ruder-Finn, a global agency based in New York, where she focused on work for non-profit, healthcare, technology, and entertainment clients.

Elizabeth earned an MBA from Duke in 2004 where she received the MBAA Presidential Award for her role as a student leader in the Duke MBA – Daytime program and was an inaugural recipient of the Keohane Award for Leadership. She has an A.B. in Classical Studies from Bryn Mawr College and studied at the Intercollegiate Center for Classical Studies in Rome.

Sessions

  • Marketing to the Prospective Student in a Digital Age

    A distinguished panel of higher education marketing experts will discuss the future of education given rapidly changing trends in the industry. Hear more about strategies and the evolution of higher education in today's digital age & beyond.