Christa Watson has been in the higher ed marketing space for 7+ years and is Director of Paid Search at Pearson, whose Online Learning Services division partners exclusively with over 50 top ranked colleges and universities.

She oversees strategy and direction for a team that manages multi-million dollar paid search and social campaigns for 250+ online programs across the major SEM networks. She’s passionate about all things digital & marketing and is excited for the continued evolution of education in the online space.

Christa originally hails from Orlando Florida, but moved to Albany New York 4 years ago (she knows, she knows, it’s supposed to be the other way around). Her favorite activities include traveling and photography, which you can check out on her site thechrista.com.