Christina Jenkins

Christina Jenkins

Director, Global Research, GSO Insights, LinkedIn

Christina Jenkins

Christina Jenkins joined LinkedIn in March 2011 and leads the global Research team within GSO Insights. She has over 12 years’ experience in marketing and media and market research. Our team's vision is to be the ultimate source of data-driven research about the world's professionals and is responsible for global audience, vertical and thought leadership research for LinkedIn including custom research for strategic clients, ad effectiveness, syndicated research and research operations. Prior to this role, Christina led the EMEA Marketing Solutions Insights team at LinkedIn, delivering insights, analytics and research for sales and marketing. Before LinkedIn, Christina worked at Dynamic Logic and Millward Brown, holding various marketing, digital and business development roles both in London and New York. Previous research roles include The Wall Street Journal and Gruner & Jahr USA Publishing.

She currently sits on the I-COM Data Creativity Awards (DCA) Board and is an Advisory Board Member for Women In Research (WIRe), an organization aimed at connecting and supporting women in the market research community through mentorships and educational and networking events around the globe. Over the years, she has been a member of the MMA, IAB Europe Research Council, IAB UK and has been published in MediaPost, New Media Age, Marketing Week, Admap and iMedia.

Christina graduated from The University of Mississippi, USA, with a Bachelor of Science in Marketing. After 8 years living in London, Christina is relocating to San Francisco with her husband and daughter.

Sessions

  • LinkedIn Platform Insights on Prospective Students

    New LinkedIn research and an expert panel featuring eCornell and Pearson reveal how marketers can best influence the prospective student journey.