Jeff Herrmann

Jeff Herrmann

Chief Revenue Officer, Fathom

Jeff Herrmann

Jeff Leo Herrmann is a champion of sales and marketing alignment with more than 20 years of experience across enterprise sales, marketing and new product development. As the Chief Revenue Officer of Fathom, Digital Marketing and Analytics, Jeff feeds his passion for helping both sales leaders and modern marketers leverage social selling, content marketing, strategy and data to thrive in the age of the empowered buyer.

Jeff has been leveraging digital data in a sales capacity since 1999 as one of the early member’s of The Nielsen Company’s push to measure internet usage and effectiveness. Jeff became a member of LinkedIn in January 2005, which accelerated his commitment to profile and relationship building to drive sales impact and productivity.

As a passionate student, Jeff will gladly share his podcast and audio book reviews as he spends more than 25 hours per week consuming industry and career content when commuting, working out and just walking around.

Jeff earned his MBA from the University of Chicago’s Booth School of Business and his undergraduate degree in Communications at The Ohio State University.

Sessions

  • Wednesday, October 07, 2015 2:30pm - 3:15pm

    Publish or Perish - Selling in the Age of Content Marketing

    Learn how to thrive in an information-soaked buying environment. Achieve new heights of productivity and impact by leveraging modern marketing techniques and social selling strategies. We’ll learn about strategy, communications and goal setting techniques to help you evolve and transform as a thought leader and industry authority.