The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.

When our actuaries helped us develop an algorithm to sort potential new business clients into categories based on desirability, we thought we had struck gold! Unfortunately, we were missing some key information that prevented us from engaging with these potential customers. In this session, you will learn how Travelers used LinkedIn’s SalesNavigator platform to solve a sales dilemma – and how to “shake a tree” more effectively.

Not only can social selling help generate more opportunities and increase the likelihood of making quota, but it also can help salespeople stand out and exceed expectations. As more organizations look to incorporate social selling into their overall strategy, it is critical to understand how their peers navigated the change and why they felt it a necessity. This session will explore how three organizations successfully introduced, operationalized, and embraced social selling strategies with their sales teams.  

Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.

So… you think this little thing called social selling can help you explode your sales pipeline, close business and do it faster? Well, you're right! Join this session to learn how your engagement can make or break the program. You’ll also learn how to drive 100% (yes, 100%) adoption and explod your team’s pipeline quickly leveraging tools, success stories and – most importantly – by making social selling fun & competitive. This session will give you tangible actions to help your sales force adopt social selling and close deals - faster.

Learn how to thrive in an information-soaked buying environment. Achieve new heights of productivity and impact by leveraging modern marketing techniques and social selling strategies. We’ll learn about strategy, communications and goal setting techniques to help you evolve and transform as a thought leader and industry authority.

The most successful sales organizations adopt social selling as part of a larger culture shift. Hear from leaders who have led this transformation through distributed sales teams, and learn how to engage your own social selling culture by going "all in" with advocacy from top, selecting your test group for program success from the start, and creating an environment of ongoing collaboration and supportive competition.

With so many new ways to communicate today what is your first touch point with your next customer? Technology is changing more than ever and it is becoming more difficult to communicate with our current and prospective customers. This session will dive into various ways to stay in touch with your current and prospective customers through very subtle but calculated tips in the social selling process.