Robert Knop

Robert Knop

Assistant Vice President, Integrated Marketing, Pacific Life

Robert Knop

University of Michigan

Mr. Knop is the Assistant Vice President of Integrated Marketing for the LifeInsurance Division with Pacific Life Insurance Company. His responsibilities as the head of Integrated Marketing focus on leading strategy, social media, customer experience, analytics and digital marketing for the Division.

After graduating from the University of Michigan, he joined a Los Angeles-based advertising and creative agency, Three Loop Nine, working with Fortune 500 clients as well as startups in entertainment, automotive and e-commerce. In 2003, he joined the startup, eUniverse, focusing on advertising and user experience, working on a variety of initiatives, including MySpace.

In 2004, he transitioned into the mortgage industry, joining Countrywide Financial, and eventually Bank of America as the Vice President of Digital Marketing and eCommerce leading online B2C mortgage portfolio retention communications for 6 million customers. In 2009, he moved into financial services, joining the Capital Group to evolve their digital communications, and was promoted to lead all social media strategy and operations for American Funds in 2012. Robert joined Pacific Life in 2013.

Robert is originally from Michigan, and currently lives in southern California with his wife, Lana, and twin five-year-old sons, Matthew and Lucas.


  • Wednesday, October 07, 2015 1:30pm - 2:15pm

    The Marketing Leader - A Catalyst in the Social Selling Transformation

    • John Bara, President & CMO, Mintigo
    • Allison Cerra, Vice President, Marketing, Hewlett Packard
    • Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
    • Justin Shriber, Head of Marketing for LinkedIn Sales Solutions, LinkedIn

    Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.

  • Thursday, October 08, 2015 9:15am - 10:00am

    Financial Reform: The Social Selling Act of 2015

    • Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
    • Rich Essig, Vice President of Corporate Strategy and Development, Nolan Financial
    • Chris Andrews, Strategic Planning Manager, Wells Fargo
    • Greg Davis, Director of Sales, Sales Solutions, LinkedIn

    Over the years, the Financial Service sector has seen its’ fair share of ups and downs due to the regulated nature of this industry. The challenge for institutions to discover new and efficient ways to thrive in a global business environment has been vital. The market and landscape has changed as technologies have evolved and allowed consumers to become savvier while competition has vastly increased. Financial institutions are turning to social media and social selling in particular to overcome these challenges and rise above their competition. Social networks have become increasingly vital for agents, advisors and revenue producers to leverage in order to remain relevant, engaged and competitive to emerge as marketing leaders in this industry.