Wednesday, October 07, 2015 1:30pm - 2:15pm
The Marketing Leader - A Catalyst in the Social Selling Transformation
- John Bara, President & CMO, Mintigo
- Allison Cerra, Vice President, Marketing, Hewlett Packard
- Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
- Justin Shriber, Head of Marketing for LinkedIn Sales Solutions, LinkedIn
Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.