John Bara

John Bara

President & CMO, Mintigo

John Bara

John Bara is President and CMO at Mintigo, a predictive analytics software company helping B2B sales and marketing find buyers faster. John Bara specializes in fast growth marketing with 25 years as an executive in Silicon Valley. Prior to Mintigo, John held CMO and SVP of Marketing roles at companies including XenSource (acquired by Citrix for $500M), Interwoven, Thismoment, and Genesys Telecommunications Labs (IPO, acquired by Alcatel for $2B). John also held a variety of marketing and finance management positions in the microprocessor business unit at Intel Corporation. John holds an MBA degree from Harvard Business School, and a BA from Oberlin College.

Sessions

  • John Bara Allison Cerra Robert Knop Justin Shriber

    Wednesday, October 07, 2015 1:30pm - 2:15pm

    The Marketing Leader - A Catalyst in the Social Selling Transformation

    • John Bara, President & CMO, Mintigo
    • Allison Cerra, Vice President, Marketing, Hewlett Packard
    • Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
    • Justin Shriber, Head of Marketing for LinkedIn Sales Solutions, LinkedIn

    Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.