Allison  Cerra

Allison Cerra

Vice President, Marketing, Hewlett Packard

Allison Cerra

Allison Cerra is Vice President of Marketing for Enterprise Group Americas at HP. In this role, Allison leads an organization responsible for driving incremental and profitable pipeline and revenue growth across HP’s enterprise portfolio to key segments, including small/mid-sized businesses, commercial and global accounts, service providers and public sector industries.

With 20 years of experience marketing complex technologies to businesses and consumers, Allison has served in a variety of leadership roles across the communications ecosystem, including leadership roles at Alcatel-Lucent, Frontier and Verizon.

Allison is also the co-author of several books on the interplay ofcommunications technology, identity, and end-user trends. They include the recent Transforming Business: Big Data, Mobility, and Globalization, Identity Shift and The Shift. She regularly presents how technology trends are poised to disrupt user behavior and traditional ecosystems.

Allison holds Bachelors of Marketing and Bachelors of Management degrees from the University of South Florida and Masters of Business Administration and Masters of Telecommunications degrees from Southern Methodist University.


  • Wednesday, October 07, 2015 1:30pm - 2:15pm

    The Marketing Leader - A Catalyst in the Social Selling Transformation

    • John Bara, President & CMO, Mintigo
    • Allison Cerra, Vice President, Marketing, Hewlett Packard
    • Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
    • Justin Shriber, Head of Marketing for LinkedIn Sales Solutions, LinkedIn

    Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.

  • Thursday, October 08, 2015 10:15am - 11:00am

    Women in Leadership: Powerful Perspectives

    Join accomplished leaders in sales and marketing for this discussion on developing a successful personal brand, enabling executive-level diversity, and managing teams for inclusion. Based on powerful personal experiences and professional accomplishment, these executives will share what it takes to build successful organizations and careers.