Allison Cerra is Vice President of Marketing for Enterprise Group Americas at HP. In this role, Allison leads an organization responsible for driving incremental and profitable pipeline and revenue growth across HP’s enterprise portfolio to key segments, including small/mid-sized businesses, commercial and global accounts, service providers and public sector industries.

With 20 years of experience marketing complex technologies to businesses and consumers, Allison has served in a variety of leadership roles across the communications ecosystem, including leadership roles at Alcatel-Lucent, Frontier and Verizon.

Allison is also the co-author of several books on the interplay ofcommunications technology, identity, and end-user trends. They include the recent Transforming Business: Big Data, Mobility, and Globalization, Identity Shift and The Shift. She regularly presents how technology trends are poised to disrupt user behavior and traditional ecosystems.

Allison holds Bachelors of Marketing and Bachelors of Management degrees from the University of South Florida and Masters of Business Administration and Masters of Telecommunications degrees from Southern Methodist University.