Thursday, October 08, 2015 9:15am - 10:00am
Financial Reform: The Social Selling Act of 2015
- Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
- Rich Essig, Vice President of Corporate Strategy and Development, Nolan Financial
- Chris Andrews, Strategic Planning Manager, Wells Fargo
- Greg Davis, Director of Sales, Sales Solutions, LinkedIn
Over the years, the Financial Service sector has seen its’ fair share of ups and downs due to the regulated nature of this industry. The challenge for institutions to discover new and efficient ways to thrive in a global business environment has been vital. The market and landscape has changed as technologies have evolved and allowed consumers to become savvier while competition has vastly increased. Financial institutions are turning to social media and social selling in particular to overcome these challenges and rise above their competition. Social networks have become increasingly vital for agents, advisors and revenue producers to leverage in order to remain relevant, engaged and competitive to emerge as marketing leaders in this industry.