Lauren Mullenholz

Lauren Mullenholz

Insights Leader for Sales Solutions, LinkedIn

Lauren Mullenholz

Lauren Mullenholz is an Insights leader for LinkedIn Sales Solutions. In this capacity, Lauren and her team focus on leveraging LinkedIn’s data-driven and research assets to fuel the transition to social selling across the world. This ranges from building internal products to help our sales team leverage LinkedIn’s data to serve clients in the most effective ways, to providing deep analytic support to drive joint initiatives with clients, and finally to uncovering unique industry leading insights to help sales professionals around the world discover new ways to build meaningful relationships with their clients and ultimately improve performance for their company.

Lauren has also spent time in Product Marketing as the lead Product Marketer for Sales Navigator, overseeing the product from validation through launch. She is passionate about building great products that help professionals become more successful using the rich data and insights available on the LinkedIn platform. Prior to LinkedIn Lauren worked in digital media at The Washington Post developing products that appealed to both readers and advertisers. She has always had a deep passion for understanding customer and user needs and solving for them creatively through data and product solutions. Lauren holds a BS from University of Maryland and an MBA from Stanford Business School.  

Sessions

  • Wednesday, October 07, 2015 11:15am - 12:00pm

    The Science of Social Selling: Measuring Adoption and Results With LinkedIn

    The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.