Philip Amato joined Microsoft two years ago as part of the Marketing Innovation team, where he is constantly tasked with thinking about how both marketing and sales can effectively adapt to the ever changing landscape that we operate in. Philip is keenly focused on creating, designing, and implementing new integrated marketing and sales programs leveraging innovative technology. As part of this, he was responsible for launching the first ever Global Microsoft Selling Program, enabling participants to generate 38% more qualified opportunities. Phil currently manages the global Social Selling strategy, US content strategy, and US reference program at Microsoft.