Wednesday, October 7

  • 7:30am - 6:30pm

    Registration & inLounge Hours

  • 7:30am - 9:00am


  • 9:00am - 9:15am


  • 9:15am - 10:00am

    Social Selling: How to Unlock Competitive Advantage

    The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.

  • 10:00am - 10:45am

    The LinkedIn Social Selling Journey - Fireside Chat

    • Mike Gamson, Senior Vice President of Global Solutions, LinkedIn
    • Mike Derezin, Vice President of Sales Solutions, LinkedIn

    Social selling doesn't happen overnight. From executives and sales leadership, to the individual salesperson, the story of LinkedIn's transformation into a social selling organization will help you navigate this journey within your own company. Senior Vice President of Global Solutions, Mike Gamson, will join Mike Derezin for a fireside chat to explore how LinkedIn’s own sales teams have embraced social selling through goal-setting, executive sponsorship, and rep-level adoption.

  • 10:45am - 11:15am

    Morning Break

  • 11:15am - 12:00pm

    The Science of Social Selling: Measuring Adoption and Results With LinkedIn

    The social selling movement finally has its defining metric, the Social Selling Index (SSI). See real world examples of how sales teams are embracing SSI to promote strong social selling behaviors, and learn how companies are quantifying and proving the impact to their results.

  • 12:00pm - 1:30pm

    Networking Lunch

  • 1:30pm - 3:15pm


    Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.

  • 1:30pm - 2:15pm

    "When Shaking Trees Isn't Enough - Selling into the C-Suite"

    When our actuaries helped us develop an algorithm to sort potential new business clients into categories based on desirability, we thought we had struck gold! Unfortunately, we were missing some key information that prevented us from engaging with these potential customers. In this session, you will learn how Travelers used LinkedIn’s SalesNavigator platform to solve a sales dilemma – and how to “shake a tree” more effectively.

  • 1:30pm - 2:15pm

    Proven Social Selling Strategies for Sales Hunters

    Not only can social selling help generate more opportunities and increase the likelihood of making quota, but it also can help salespeople stand out and exceed expectations. As more organizations look to incorporate social selling into their overall strategy, it is critical to understand how their peers navigated the change and why they felt it a necessity. This session will explore how three organizations successfully introduced, operationalized, and embraced social selling strategies with their sales teams.  

  • 1:30pm - 2:15pm

    The Marketing Leader - A Catalyst in the Social Selling Transformation

    • John Bara, President & CMO, Mintigo
    • Allison Cerra, Vice President, Marketing, Hewlett Packard
    • Robert Knop, Assistant Vice President, Integrated Marketing, Pacific Life
    • Justin Shriber, Head of Marketing for LinkedIn Sales Solutions, LinkedIn

    Buyers are 57% of the way through the purchasing process by the time they reach out to a vendor. Now, more than ever before, a close partnership between Sales and Marketing is an essential driver of top line growth and sustained profitability. As part of this collaboration, Sales organizations frequently look to marketing to identify new ways to find and engage prospects and customers throughout the buying cycle. Marketing leaders who have embraced Social Selling techniques and worked closely with their Sales counterparts to implement them have seen a significant increase in their ability to influence revenue.

  • 1:30pm - 2:15pm

    Drop the Mic - Driving 100% Rep Adoption by Making Social Selling Fun

    So… you think this little thing called social selling can help you explode your sales pipeline, close business and do it faster? Well, you're right! Join this session to learn how your engagement can make or break the program. You’ll also learn how to drive 100% (yes, 100%) adoption and explod your team’s pipeline quickly leveraging tools, success stories and – most importantly – by making social selling fun & competitive. This session will give you tangible actions to help your sales force adopt social selling and close deals - faster.

  • 2:30pm - 3:15pm

    Interactive Workshop: The ROI of Social Selling

    • Eddie Mello, Senior Director of GTM Operations, Juniper Networks
    • Ateet Davé, Global Manager, Sales Product Consulting, LinkedIn
  • 2:30pm - 3:15pm

    Publish or Perish - Selling in the Age of Content Marketing

    Learn how to thrive in an information-soaked buying environment. Achieve new heights of productivity and impact by leveraging modern marketing techniques and social selling strategies. We’ll learn about strategy, communications and goal setting techniques to help you evolve and transform as a thought leader and industry authority.

  • 2:30pm - 3:15pm

    Nothing But ‘Net: How the NBA Cultivates a Social Selling Culture In a Decentralized Sales Environment

    • Justin Gurney, Director, NBA Team Marketing and Business Operations, National Basketball Association
    • Phil Horn, Vice President, Ticket Sales & Service, Sacramento Kings

    The most successful sales organizations adopt social selling as part of a larger culture shift. Hear from leaders who have led this transformation through distributed sales teams, and learn how to engage your own social selling culture by going "all in" with advocacy from top, selecting your test group for program success from the start, and creating an environment of ongoing collaboration and supportive competition.

  • 2:30pm - 3:15pm

    The Long Game - How to Build and Nurture Relationships Through Social Media and LinkedIn

    • Paul Ratner, Director - Suites & Hospitality Solutions, Golden State Warriors

    With so many new ways to communicate today what is your first touch point with your next customer? Technology is changing more than ever and it is becoming more difficult to communicate with our current and prospective customers. This session will dive into various ways to stay in touch with your current and prospective customers through very subtle but calculated tips in the social selling process.  

  • 3:15pm - 3:45pm

    Afternoon Break

  • 3:45pm - 4:30pm

    The Future of Sales on LinkedIn

    A sneak peek into the LinkedIn vision for Sales. LinkedIn Product leaders share new solutions that amplify the success of sales teams on the platform.

  • 4:30pm - 5:15pm

    Guest Keynote: A Conversation with Shaquille O’Neal

    • Shaquille O'Neal, 15 Time NBA All Star, Media Personality, Entrepreneur and Philanthropist
  • 5:15pm - 5:30pm

    Day One Wrap

  • 6:00pm - 10:00pm

    Evening Party

Agenda for the other two days