Thursday, October 08, 2015 1:30pm - 2:15pm
"When Shaking Trees Isn't Enough - Selling into the C-Suite"
- Mike Toner, Vice President, Chief Sales Officer, Travelers
- Matt McGivern, Enterprise Account Executive, LinkedIn
When our actuaries helped us develop an algorithm to sort potential new business clients into categories based on desirability, we thought we had struck gold! Unfortunately, we were missing some key information that prevented us from engaging with these potential customers. In this session, you will learn how Travelers used LinkedIn’s SalesNavigator platform to solve a sales dilemma – and how to “shake a tree” more effectively.