Wednesday, October 07, 2015 2:30pm - 3:15pm
Nothing But ‘Net: How the NBA Cultivates a Social Selling Culture In a Decentralized Sales Environment
- Justin Gurney, Director, NBA Team Marketing and Business Operations, National Basketball Association
- Phil Horn, Vice President, Ticket Sales & Service, Sacramento Kings
The most successful sales organizations adopt social selling as part of a larger culture shift. Hear from leaders who have led this transformation through distributed sales teams, and learn how to engage your own social selling culture by going "all in" with advocacy from top, selecting your test group for program success from the start, and creating an environment of ongoing collaboration and supportive competition.