Wednesday, October 29, 2014 2:20pm - 3:00pm
Sales & Marketing, A New Partnership Fueled by Social Networks and Media
- Jarther Taylor, GM Marketing, Telstra Business
- Ralf VonSosen, Head of Marketing, Sales Solutions, LinkedIn
- Koka Sexton, Senior Manager, Social Marketing, Sales Solutions, LinkedIn
Social selling has changed the sales and marketing process in companies of all sizes. Marketing and sales silos are coming down in favour of new, collaborative ways to improve customer engagement. Sales and marketing teams that embrace social selling and work together at every stage of the buyers’ journey are being rewarded with stronger pipelines and greater revenue performance. This session defines the new rules of social marketing and selling—a partnership.