Wednesday, February 12, 2014 1:00pm - 2:00pm
Social Selling
- Dan Swift, Director of Sales, LinkedIn Sales Solutions, Financial Services, LinkedIn
- Amy McIlwain, President, Financial Social Media
- Martin Gagnon, Senior Vice President, Intermediary Business Solutions, National Bank of Canada
- John Flannery, VP, Online Marketing & Communications, XL Group plc
One of the biggest missed opportunities in business today is not leveraging LinkedIn on a corporate basis to differentiate you and your financial institution from the competition. In this sixty-minute workshop, experts from LinkedIn Sales Solutions and senior leaders from leading financial institutions will share their innovative approaches to using LinkedIn to help support sales efforts. You will learn about the opportunity your institution is missing by not engaging, how to build great profiles that attract prospects to your financial institution whilst deepening relationships with existing clients, how to leverage company connections to eliminate cold calls, and how to stay on top of market movements. Most importantly, you will learn about how to increase sales and reduce redundant and wasted effort by your revenue producers.