A Roundup of Our Favorite Books for Marketers
April 3, 2020
Our current challenging situation isn’t without a few small silver linings. Though most folks are being encouraged to stay in place for a while, just the simple fact of being home can have its bright side. Plus, with this opportunity to hunker down, some of us have the time to catch up on some essential reads. For marketers, we’ve got plenty of recommendations to load up your queue.
Recommended Reading: The Best Books for Marketers
In our efforts to keep modern marketers up to speed on the latest insights and innovative thinking, we make a point of regularly directing our audience to the most noteworthy and enlightening new book releases pertaining to the discipline.
For example, you can click over to our Marketing Book Worth a Look blog category for a collection of installments from the series, which offers in-depth glimpses and author interviews to give you an idea of what’s inside. The latest books featured:
- Fanocracy, by David Meerman Scott and Reiko Scott
- Marketing Now, by David Bain
- Marketing Rebellion, by Mark W. Schaefer
- How to Wash a Chicken, by Tim Calkins
- Frenemies, by Ken Auletta
We’ve also compiled a number of thematic roundups, chock full of great books and additional recommendations from the people who authored them. Dive in and stack your shelf.
The latest and greatest works from a diverse field of recognizable authorities and thought leaders. There are actually 24 books on this list, because we recently updated it with a few bonus inclusions at the end.
Another set of indispensable reads, plus recommendations from their authors. Learn from some of the most inspiring minds in marketing, and from the people who inspired them.
This is an older set of texts, but they all stand the test of time. One particular standout is Ann Handley’s Everybody Writes, which might just inspire you to use this time for some wordsmithing of your own.
This set of recommended reads comes with a specific angle: strategic insights that help size up the big picture of modern marketing.
As a change of pace, this list features 10 books that are not explicitly about marketing, but they all offer valuable lessons and perspectives for those in the profession.