The Hipster’s Guide to ROI [Infographic]
June 19, 2017
It’s just some obscure marketing ROI term you’ve probably never heard of.
In this case, the stereotypical hipster lingo fits. Many of the buzzwords and acronyms in the world of proving return on investment in marketing are rather obscure, and there is a good chance you are unfamiliar with at least some of them.
This can make navigating an ROI report a baffling experience. When I run into a document that is full of jargon I don’t recognize or understand, I am quick to tune out. I know I’m not alone.
That’s problematic, because there are few things more important in business than the bottom line. And when it comes to the bottom line, ROI metrics and equations are the name of the game.
If you find yourself at a loss trying to decipher and differentiate combinations of letters such as CPA, CVR, and CPL, don’t sweat it. We have you covered. The infographic below takes you through the most common acronyms and esoteric language related to marketing ROI, explaining not only what they are but why they matter.
By scrolling through, you will quickly learn:
- The difference between an MQL and SQL
- The various forms of marketing attribution
- The equations behind basic ROI metrics