Reach the Right Audience by Mastering Targeting on LinkedIn. This Guide Can Help.

Introducing our latest guide to LinkedIn’s targeting capabilities

March 28, 2019

Editor’s Note: This piece was co-authored by Steve Kearns and Johanna Kimura. 

As a marketer, reaching the right people has never been easier. Advertising platforms now have more targeting facets than ever before to assist you in connecting with exactly the right individuals for your marketing messages.  

But targeting can often be a complex process – how do you determine the proper targeting combination for those you’re trying to reach? And how do you avoid hyper-targeting but also stear clear of “spray and prey” tactics? 

At LinkedIn, we’re committed to making sure that you find success with our targeting. After all, the sheer power of LinkedIn’s targeting capabilities remains one of the key differentiators of our advertising solutions; Armed with the right tools (and the right targeting), you can more effectively reach decision-makers on the world’s largest professional network. 

That’s where we come in to help. 

How we're enabling your targeting success

Nearly two years ago, we introduced our comprehensive guide to LinkedIn’s targeting capabilities. And just last week, we announced interest targeting to help you target audiences based on their professional interests. 

And on the heels of that announcement, I'm excited to share our latest guide to LinkedIn targeting with you; This step-by-step manual (with screenshots!) gives you the same great targeting advice from our previous guide, plus new tips and best practices intended to make using our latest targeting features as simple as possible. 

Download Reach Your Audience: Targeting on LinkedIn to learn:

  • What targeting facets are available on LinkedIn and how to use them effectively
  • Step-by-step examples of how to combine multiple targeting facets together to reach your target audience
  • How to leverage LinkedIn’s newly-launched interest targeting capabilities
  • Tips to optimize your targeting strategy

...and much more.

You won’t regret it! 

Get started by downloading your copy and logging into Campaign Manager today. 

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