Expert Tips to Identify a Naming Structure for Your LinkedIn Sponsored Content Campaigns

January 17, 2017

Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here.

When developing your advertising strategy, be sure to keep in mind how you’ll be reporting and monitoring your ads over time. Creating a naming structure for your ad campaigns can be incredibly valuable to keep organized.

Having a naming structure helps you organize campaigns, and makes it easier to find, search and repeat or update campaigns in the future.

We recommend using some of the following attributes in your naming structure:

  • Business line/product
  • Reference to the marketing campaign title
  • Campaign type (i.e. Webinar, whitepaper etc.)
  • Targeting criteria: geo/region Industry/function if the campaign is vertical specific
  • A unique campaign ID that matches with other channels
  • A date range for the campaign timeframe

A standardized naming structure also helps your fellow teammates in other regions or departments identify useful campaigns cross-company.

The LinkedIn Campaign Manager tool supports a maximum of 50 characters, so plan accordingly!

Our Secret Sauce: How LinkedIn uses LinkedIn for Marketing resource offers more best practices from the LinkedIn team.

Tomorrow we’ll explore how to develop an effective targeting strategy. In the interim, create your own LinkedIn ad by logging into Campaign Manager.

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