Success starts with understanding marketing effectiveness
The B2B Institute at LinkedIn, in partnership with WARC and Lions, published The B2B Effectiveness Code to help B2B brands market more effectively by better understanding how creativity drives business outcomes.
To learn the framework for success, TheB2B Effectiveness Ladder, and other actionable insights, download the report.
LinkedIn can help you achieve marketing effectiveness
Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.
Platform for lead generation₁
₁LinkedIn Audience 360 study
Lift in brand attributes on average
Marketers see up to 2x higher conversion rate on LinkedIn
5 Steps to get started with LinkedIn
To get started you'll need access to Campaign Manager. If you don't have a Campaign Manager account, it only takes a moment to create one.
1. Choose your objective:
Each campaign begins by choosing the objectives that matter most, across awareness, consideration or conversions.
2. Select your targeting criteria
Reach the right audience by using LinkedIn’s targeting tools for campaign success. Choose from over 20 different audience attribute categories.
3. Choose your LinkedIn ad format
Now that you are logged in to Campaign Manager, it’s time to create and manage your ad campaigns. You can use Sponsored Content, Message Ads, Dynamic Ads, Text Ads, or a mix of all four.
4. Select your budget and schedule
Now that you’ve selected your audience, it’s time to set the budget and schedule for your campaign.
5. Measure and optimize your campaign
Congratulations, your LinkedIn advertising campaign is live! Now it’s time to see how your ads are performing. You can access your analytics by visiting Campaign Manager and selecting the campaigns you want to evaluate.