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Notable research from The B2B Institute.
The CMO Scorecard
The brand metrics that drive business outcomes.
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How B2B Brands Grow
The Ehrenberg-Bass Institute brings marketing science to B2B.
Contrarian and right best practices in strategy, creative, distribution and measurement to give your brand a competitive edge.
Writings from around the web from the B2B Institute team.
Harvard Business Review
Marketing Week
Adweek
LinkedIn Ads Blog
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