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B2B Trends

For The Contrarian Marketer

Below you'll find our B2B Trends, a compilation of contrarian ideas in marketing. We believe that following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.

Strategy

Rethink how you use data and insights to inform your marketing strategy.

Red

Creative

Rethink how best to structure your creative for maximum impact.

blue

Distribution

Rethink how you distribute that creative to your key audiences

green

Measurement

Rethink how you measure the impact of your marketing.

brown

3 Macro Trends For The Next Decade

Marketers always want to know, "what will change?" but we prefer to explore a more important question, "what won't change?". Why does "what won't change" matter more? You can build a business on ideas that won't change.

In our 2030 B2B Trends report, we cover the 3 macro trends that will define the next ten years of B2B marketing.

Read Report

Ready to apply B2B Institute principles to your marketing strategy?

Learn more about our performance branding program, B2B Edge.