The B2B Institute is a think tank funded by LinkedIn that researches how to accelerate growth in business-to-business relationships. Our initial focus is on B2B marketing, a large but ill-defined category. We partner with leading experts in academia and industry to study the impact of B2B brand building on marketing, product, sales, corporate communications and talent development.
Our mission is to identify the smartest minds in the B2B sector and collaborate with those experts to investigate how marketing can create more value. Our vision is to transform the B2B category by introducing entirely new strategies for growth that reach beyond tactical short-term thinking and across organizational silos. We believe that strong relationships are the foundation of growth for all business, and we want to help all types of companies create and strengthen those relationships.
While we are funded by LinkedIn, The B2B Institute is an open forum for dialogue from diverse perspectives. We seek out experimental ideas that are future-focused and push the boundaries of conventional wisdom about marketing and the relationship between businesses.
