About

Melissa Furze

Vice President of Customer Science

Caroline Day

Global Head of the B2B Institute

Ty Heath

Director of Market Engagement

Vita Molis

Head of the B2B Institute, North America

Alejandro Garcia Medina

Research Lead

Alli Kushner

Global Operations Lead

Danielle Hydro

Research Lead

Kate Newstead

Marketing Science Lead

Lisha Perez

Partnership Lead

Haley Pierce

Senior Go-To-Market Lead

Jennifer Shaw-Sweet

EMEA Lead

Marielys Quezada

Customer Experience Lead

Derek Yueh

Partnership Lead

Les Binet

Head of Effectiveness
adam&eveDDB

Peter Field

Independent Marketing and Advertising Professional

Mark Ritson

Adjunct Professor
Melbourne Business School

Fran Cassidy

Owner, Cassidy Media
Partnership and Marketing and Advertising Consultant

Alison Lange Engel

Venture Partner
Greycroft

Michael Betz

Partner
McKinsey & Company

Rob Norman

Senior Advisor
Group M

Rory Sutherland

Vice Chairman
Ogilvy UK

Lucie Greene

Founder Light Years

Jenni Romaniuk

Research Professor
Ehrenberg-Bass Institute

Jason Mander

Chief Research Officer
GlobalWebIndex

Orlando Wood

Chief Innovation Officer
System1 Group

Karen Nelson Field

Founder and CEO
Amplified Intelligence

Jamillah Bowman Williams

Professor of Law, Georgetown University and Visiting Faculty Fellow, Institute for the Study of Business in Global Society, Harvard Business School

Dr. Grace Kite

Founder & Economist
Magic Numbers

John Cripps

Professor & SVP Convergent Measurement
EDO