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B2B Edge

A performance branding program

Email edge@linkedin.com to learn more

You've Got B2B Brand Problems


B2B marketers face a number of brand challenges.

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My finance and sales partners won't approve my brand budget.

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I can't prove that my brand marketing drives growth.

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My lead generation metrics are declining.

We've Got B2B Brand Solutions

B2B Edge is an exclusive new consultancy service from the B2B Institute that combines the industry-leading research of our think tank with the peerless first-party data assets of LinkedIn. We help clients find a competitive edge through performance branding.

The B2B Edge Program


Four modules to give you a competitive edge.

Strategy


Rethink your segmentation, targeting, and positioning.

Creative


Develop creative that generates 10-20X more sales.

Distribution


Grow your media budgets through reach planning.

Measurement


Prove the business impact of your brand campaigns.

Our Partners


We work with the best B2B marketing organizations in the world. 

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Ready to get started?


Email edge@linkedin.com to learn more.

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