“We serve a lot of different audiences. LinkedIn is the only platform we have, from a digital marketing perspective, where we can really get detailed in our targeting.”

“Conversation Ads give us the ability to reach our most important audiences in ways that have never been this efficient. For campaigns in the future, it shows how you can deliver personalization at scale, and really help our sales teams capture those who are most interested in an automated way.”

“We broke volumes with this campaign - it’s amazing what results it generated. No other channel provides the same level of data for qualifying leads as LinkedIn. It’s huge for us in the middle and bottom of the funnel and it’s now one of the most important digital marketing channels for the business.”