Video Ads

Captivate a professional audience with native video at every stage of the buyer’s journey.

Create video ad

Animated image of the LinkedIn newsfeed rendering on a mobile device

What you can do with video ads

BUILD BRAND AWARENESS WITH PROFESSIONALS

Engage business decision makers with video ads in the LinkedIn feed on desktop and mobile.

DRIVE QUALIFIED LEADS AND ACQUIRE CUSTOMERS

Instantly collect complete, accurate leads with pre-filled forms, or convert prospects on your website.

MEASURE THE IMPACT OF YOUR VIDEO CAMPAIGNS

Understand how your videos are performing and the kinds of professionals acting on your video content.

How you can use video

Video ad success stories

KLM

“Video stands out because it doesn't tell, but it shows. On a platform where there's more business content, the video stands out more, especially on LinkedIn."

Renske Siersema

Social Media Manager

KLM Royal Dutch Airlines

Schouten & Nelissen

“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.”

Eva van den Born
Sr. Online Marketer
Schouten & Nelissen

Goldman Sachs

“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”

Kaydee Bridges
Vice President, Digital & Social Media Strategy
Goldman Sachs

How to get started with video ads

Choose your campaign objective

Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.

Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.

Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.

Learn how to set up video ads

Screenshot of Campaign Manager platform: zoom on video views option

Sample of a video rendering on 3 mobile devices

Create videos that play to your objective

Different marketing goals require different video content. Once you choose your objective, create videos that support your business needs.

To build brand awareness, position yourself as a thought leader, tell your brand story, or share stories of customer success. To generate demand for your business, show a quick demo, webinar sneak peek, or event preview to convince your audience to take action.

Get video ad tips

Prove your video ROI

Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.

You can also install the LinkedIn Insight Tag on your website to track leads and conversions.

Learn about reporting