Video Ads
Captivate a professional audience with native video at every stage of the buyer’s journey.
What you can do with video ads
BUILD BRAND AWARENESS WITH PROFESSIONALS
Engage business decision makers with video ads in the LinkedIn feed on desktop and mobile.
DRIVE QUALIFIED LEADS AND ACQUIRE CUSTOMERS
Instantly collect complete, accurate leads with pre-filled forms, or convert prospects on your website.
MEASURE THE IMPACT OF YOUR VIDEO CAMPAIGNS
Understand how your videos are performing and the kinds of professionals acting on your video content.
How you can use video
Video ad success stories
GE
GE highlights brand innovation and company culture in a video series focused on the personal stories of its employees.
Vodafone Ready
Vodafone shows how it connects young entrepreneurs with seasoned advisors through the Your Ready Business program.
Cisco
Actor Peter Dinklage sets the stage for the future of knowledge using the speed and power of the Cisco network.
Philips
Philips showcases how Phoenix Children’s Hospital uses Philips technology to improve the quality of healthcare.
WP Engine
WP Engine demonstrates the strength of their digital experience platform by featuring their homepage built with their own tools.
Audi UK
Audi shares the story of a veteran chauffeur to convey the security, quality, and understated luxury of its A8 series.
MicroStrategy
MicroStrategy showcases the excitement and value of their annual conference to drive registrations.
Silver Peak
With a humorous take on traditional WAN routers, Silver Peak grabs attention to drive website traffic and conversions.
KLM
“Video stands out because it doesn't tell, but it shows. On a platform where there's more business content, the video stands out more, especially on LinkedIn."
Renske Siersema
Social Media Manager
KLM Royal Dutch Airlines
Schouten & Nelissen
“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.”
Eva van den Born
Sr. Online Marketer
Schouten & Nelissen
Goldman Sachs
“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”
Kaydee Bridges
Vice President, Digital & Social Media Strategy
Goldman Sachs
How to get started with video ads
Choose your campaign objective
Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive website traffic, or generate leads.
Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.
Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.
Create videos that play to your objective
Different marketing goals require different video content. Once you choose your objective, create videos that support your business needs.
To build brand awareness, position yourself as a thought leader, tell your brand story, or share stories of customer success. To generate demand for your business, show a quick demo, webinar sneak peek, or event preview to convince your audience to take action.
Prove your video ROI
Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.
You can also install the LinkedIn Insight Tag on your website to track leads and conversions.
Learn more about video ads
Video ad tips
Learn how to upload video content, set up a video campaign, or optimize your active ads.
How to create your campaign
Learn best practices for launching your first advertising campaign on LinkedIn.
How to get started with B2B video
Learn how to get started with video ads and gain insights from thought leaders of B2B video.
