What you can do with video ads
BUILD BRAND AWARENESS WITH PROFESSIONALS
Engage business decision makers with video ads in the LinkedIn feed on desktop and mobile.
MEASURE THE IMPACT OF YOUR VIDEO CAMPAIGNS
Understand how your videos are performing and the kinds of professionals acting on your video content.
How you can use video
Video ad success stories
“Video stands out because it doesn't tell, but it shows. On a platform where there's more business content, the video stands out more, especially on LinkedIn."
Social Media Manager
KLM Royal Dutch Airlines
Schouten & Nelissen
“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.”
Eva van den Born
Sr. Online Marketer
Schouten & Nelissen
“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”
Vice President, Digital & Social Media Strategy
How to get started with video ads
Choose your campaign objective
Run video ads to drive growth at every stage of the sales cycle. Tailor your video campaigns to build brand awareness, drive consideration, or generate conversions.
Create a Sponsored Content campaign to promote video content on your LinkedIn Page or Showcase Page. Enable targeting on the LinkedIn Audience Network to expand reach up to 20% more with your target audience.
Use Direct Sponsored Content to personalize or test video ads for specific audiences, without publishing on your LinkedIn Page.
Create videos that play to your objective
Different marketing goals require different video content. Once you choose your objective, create videos that support your business needs.
To build brand awareness, position yourself as a thought leader, tell your brand story, or share stories of customer success. To generate demand for your business, show a quick demo, webinar sneak peek, or event preview to convince your audience to take action.
Prove your video ROI
Get detailed engagement metrics—like video views, view completion rates, and leads on LinkedIn—that map to your goals. Understand your audience, and what they respond to, with professional demographics.
You can also install the LinkedIn Insight Tag on your website to track leads and conversions.
Learn more about video ads