Find out more about brand building benefits and tactics you can use with LinkedIn Ads.
Increase people’s propensity to think of your brand in buying scenarios
Grow the value of people’s perception of your brand over time
Drive both short-term and lasting business growth
Brand building will fuel both short and long-term sales
Talent and hiring capabilities
Optimize towards the number of unique member accounts that are shown your ads by selecting reach under the brand awareness campaign objective. Then view predicted reach and frequency for your Reach Optimization campaigns easily with the Forecasting Tool in Campaign Manager. Finally, analyze their results in Campaign Manager reporting.
Measure the incremental impact of your ads on key brand metrics (like awareness, favorability, and consideration) by comparing your brand perception between a group of members who’ve seen your ads and a group of members who haven’t.
Learn more about brand building with the resources below.