Advertising

How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Why LinkedIn

LinkedIn Pages

Resources

Sign in

Create ad

Brand Building

Uncover strategies for long-term growth

Discover more

Brand building develops stronger, longer-lasting brands:

Improve

mental availability

 

Increase people’s propensity to think of

your brand in buying scenarios.

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Increase

brand equity

 

Grow the value of people’s perception of

your brand over time.

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Drive both short-term and lasting

business growth

 

Brand building will fuel both short and

long-term sales.

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Beyond sales, brand building benefits all aspects of your business:

Pricing Power

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Competitive Standing

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Customer Loyalty

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Talent and hiring capabilities

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LinkedIn is a great environment for brand-building by efficiently reaching the high-quality audiences that you care about

774M+

Active Members

58M

Registered Companies

Get Started with Brand Building

Reach Optimization, Reach & Frequency Forecasting, and Reach & Frequency Reporting

 

Optimize towards the number of unique member accounts that are shown your ads by selecting reach under the brand awareness campaign objective. Then view predicted reach and frequency for your Reach Optimization campaigns easily with the Forecasting Tool in Campaign Manager. Finally, analyze their results in Campaign Manager reporting.

 

Learn more
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Brand Lift Testing

Measure the incremental impact of your ads on key brandmetrics (like awareness, favorability, and consideration) by comparing your brand perception between a group of members who’ve seen your ads and a group of members who haven’t.

Test your ads
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Grow your business by brand building on LinkedIn

Have questions?

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Learn more about LinkedIn Ads

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