Best Lead Generation

Marketing that delivers the metrics that matter: more leads, higher lead quality, a faster moving sales pipeline and more. Images SIZES NEEDED Standard 744x360 Retina 1488x720

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Best Brand Awareness

Campaigns that drive new levels of awareness, shift perceptions and build loyal audiences for B2B brands.

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Most Innovative

Work that takes a different approach to leveraging LinkedIn’s capabilities: whether that’s smart use of data, savvy localisation, original storytelling or other innovative approaches.

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Most influential

Marketing that gives brands an influential voice, setting the industry agenda and changing the conversation.

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Employee advocacy

Recognising the businesses that deliver impact through their employees, engaging them as advocates, influencers and content creators.

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People's Choice

Our final award is for the B2B marketing that most inspires B2B marketers – shortlisted by our panelists, then decided by public vote.

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