Best lead generation
< 200 employees
>200 employees

Marketing that delivers the metrics that matter: more leads, higher lead quality, a faster moving sales pipeline and more. This award has separate categories for small and larger businesses.

Best brand impact
< 200 employees
>200 employees

Campaigns that drive new levels of awareness and engagement. However, if you’re also measuring brand impact (whether click-through and engagement rates, brand surveys, NPS, brand associations or others), we’d love to hear from you. This award has separate categories for small and larger businesses.

Most innovative
< 200 employees
>200 employees

Work that takes a different approach to leveraging LinkedIn’s capabilities: whether that’s smart use of data, savvy localisation, original storytelling or other innovative approaches. This award has separate categories for small and larger businesses.

Most influential

Thought leadership from individuals or brands on the platform which sets the agenda and engages audiences, on behalf of an organisation or a cause (open to media agency individuals).

Employee advocacy

Recognising the businesses that deliver impact through their employees, engaging them as advocates, influencers and content creators.

People's choice

Our final award is for the B2B marketing that most inspires B2B marketers – shortlisted by our internal judges, then decided by public vote.