Best lead generation
< 200 employees
>200 employees

Marketing that delivers the metrics that matter: more leads, higher lead quality, a faster moving sales pipeline and more. This award has separate categories for small and larger businesses.



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Best brand impact
< 200 employees
>200 employees

Campaigns that drive new levels of awareness and engagement. However, if you’re also measuring brand impact (whether click-through and engagement rates, brand surveys, NPS, brand associations or others), we’d love to hear from you. This award has separate categories for small and larger businesses.

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Most innovative
< 200 employees
>200 employees

Work that takes a different approach to leveraging LinkedIn’s capabilities: whether that’s smart use of data, savvy localisation, original storytelling or other innovative approaches. This award has separate categories for small and larger businesses.

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Most influential

Thought leadership from individuals or brands on the platform which sets the agenda and engages audiences, on behalf of an organisation or a cause (open to media agency individuals).

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Employee advocacy

Recognising the businesses that deliver impact through their employees, engaging them as advocates, influencers and content creators.

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People's choice

Our final award is for the B2B marketing that most inspires B2B marketers – shortlisted by our internal judges, then decided by public vote.