Fundamentals to Advertising on LinkedIn

Join us for our virtual marketing lab, Fundamentals to Advertising on LinkedIn, where we'll set the foundations for successful advertising on LinkedIn. We'll deep dive on how to buy, implement, optimize and measure your Sponsored Content, InMail and Display campaigns.

This class is ideal for people just getting started with LinkedIn ads or would like a refresher on the basics of the LinkedIn ads platform.


  • 10:30am: Introductions
  • 10:35am: LinkedIn Overview
  • 10:45am: LinkedIn Targeting Capabilities
  • 11:10am: LinkedIn Ad Units
  • 11:30am: Break
  • 11:45am: Step-by-Step to Implementing a Successful Campaign
  • 12:15pm: Q&A
  • 12:30pm: Class Ends