Thursday, May 07, 2015 2:00pm - 2:45pm
Innovative Marketing in Commercial Insurance
- David May, CMO, AIG
- Michael Lock, President, Hearsay Social
- Elliott Bundy, Chief Communications & Marketing Officer, XL Group plc
- Emily Friedman, Senior Research Consultant, LinkedIn
A distinguished panel of marketing experts will discuss groundbreaking new research on the rising influence of digital media in the commercial insurance industry. Understand the types of information, sources, and channels used to inform decision-making at key touch points in the commercial insurance buying process.