Your Comprehensive Guide to Engaging Decision Makers on LinkedIn is Here
June 12, 2018
The term “B2B selling” sometimes feels like a misnomer. While technically it’s true that one business is engaging another, this discipline is really about identifying the right people within an organization, and building fruitful relationships founded on trust.
It’s smart to tailor our solutions and pitches to specific target accounts — and this mindset lies at the heart of an ABM sales approach — but a disproportionate focus on the business at large tends to overlook the individuals who actually influence and make decisions.
You might have the ideal product or service for a company on your radar; if you can’t convince the right people on the buying committee, it doesn’t really matter.
Our latest how-to guide, Read Me If You Want to Effectively Engage Decision Makers on LinkedIn, offers exclusive advice and practical tips for finding and strategically connecting with members on the world’s largest professional network.
Research shows that 75% of B2B buyers use social media to research buying decisions and 50% rely on LinkedIn as part of this process. Identifying these influential stakeholders and engaging them on their preferred terms is what separates top performers in a crowded marketplace.
To help you navigate this environment, we’ve put together a straightforward compilation of best practices. In this guide, you’ll learn how to:
- Target the right decision makers within potential high-value accounts
- Map complex buying committees through advanced search and extended networks
- Understand what buyers value by knowing where to look
- Become a go-to resource, sought out by prospects in your niche
- Score warm introductions and boost response rates
- Follow up with personalized outreach that advances a conversation
For today’s B2B sales professionals, a well informed relationship selling approach on LinkedIn is essential. With this guide in hand, you’re equipped with the latest and best insights for driving long-term success on the platform.
Download Read Me If You Want to Effectively Engage Decision Makers on LinkedIn and take your sales prospecting game to the next level.