Enhance Your Content Marketing with LinkedIn Sponsored Content

David Meerman Scott
Leading Marketing and Sales Speaker for Companies and at Conferences Worldwide

Last week, I delivered a keynote presentation at LinkedIn #ConnectIn16 in Sydney, Australia. It was a fantastic event where I had an opportunity to interact with many clever marketers to learn how they use LinkedIn to reach their audiences.

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Converging Marketing and Sales Teams around Content

Jennifer Bunting
Head of APAC Content & Product Marketing, LinkedIn

B2B marketers and sales professionals equally struggle with influencing the buyer’s process. While we’re both trying to show prospects how our company can benefit their business, we are rarely set up to help each other when only 8% of brands have their sales and marketing teams aligned. This causes trouble at a grand scale when an estimated $1 Trillion USD is lost due to misalignment between our teams.

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