Download our latest ebook on sales & marketing alignment

- The 7 steps towards true alignment
- How to evaluate your current sales and marketing processes
- Establish common metrics, objectives and buyer profiles

We also share success stories from Oracle, American Express, Dell, and other leading companies who've put this into practice.

Listen to this video tutorial to hear how SAP has achieved cross divisional alignment. You will learn:

- How social selling blurs the line between sales & marketing
- How you can develop a marketing enablement program
- Content from a sales perspective
- The SAP story: Implementing a social selling program