You probably already know that alignment between marketing and sales teams is important — but is it even possible? If so, how do you make it work?
This guide will help your sales and marketing teams achieve true alignment – and all the benefits that come with it. We’ll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes; establishing common metrics, buyer profiles, and objectives; and more.
We also share success stories from Oracle, American Express, Dell, and other leading companies who've put this into practice.