Employer branding on social media:
Social media has turned the top-down model of brand communication on its head. Companies do not ‘own’ their employer brand anymore. Instead, it is a complex mix of what you, your employees and candidates have to say about you. So embracing social media is no longer optional. The Internet will talk — and Siemens wants to be sure they are part of the conversation.
Expert thought leadership sends a clear message that your company is prepared and determined to lead the industry. Siemens USA CEO Eric Spiegel lent his voice to help establish the company as a thoughtful innovator with its sights firmly set on the future. Along the way he gained 30,000+ followers in 180 countries.