Siemens sees recruitment as a key strategic advantage

For more than 165 years, Siemens has stood for innovative strength, a passion for technology, sustainability, responsibility and an uncompromising commitment to quality and excellence.

Siemens‘ strategic plan positions the company for rapid growth in the decades to come along the value chain of electrification, automation and digitalization. The path forward will require the very best talent. And Siemens is determined to lead the way as an employer of choice with people who want to make a difference.

Employer branding

Employer branding on social media:
Social media has turned the top-down model of brand communication on its head. Companies do not ‘own’ their employer brand anymore. Instead, it is a complex mix of what you, your employees and candidates have to say about you. So embracing social media is no longer optional. The Internet will talk — and Siemens wants to be sure they are part of the conversation. 

Thought leadership:
Expert thought leadership sends a clear message that your company is prepared and determined to lead the industry. Siemens USA CEO Eric Spiegel lent his voice to help establish the company as a thoughtful innovator with its sights firmly set on the future. Along the way he gained 30,000+ followers in 180 countries.

Proactive recruitment

Sometimes your needs are new or unique and there is just no talent pool with the right skill sets and expertise. That is when you need a more creative, proactive approach to recruiting talent.

When Siemens set out to rapidly build its UK wind-power business, they looked outside the industry and approached passive talent with adaptable skills.

How did they fill 350 new technical positions in twelve months? 

Entry level talent

University relations:
In order to constantly maintain its innovative edge, Siemens relies on a continuous supply of the brightest talent coming out of specifically-selected universities. Due to its massive scope, Siemens was in need of a unified approach that could be applied on a global scale to establish and maintain their university relations, and reach the most promising graduates.

The Siemens Graduate Program:
Training and mentoring entry level talent also plays an important part in Siemen’s approach towards developing the best professionals in various functions. The Siemens Graduate Program has been established as an international development program for Siemens’ future leaders that will not only shape the future of the company but also of the industry as a whole.

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