Devin’s challenge

Devin was tasked with finding new designers and developers for Atlassian and planned to run marketing campaigns to target these groups. Designers were proving more difficult to hire than expected, so he looked to better understand this audience and find ways to maximize the performance of his marketing spend.

The solution

Talent Insights helped Devin discover that there was only 1 designer for every 25 developers.

The results

Using Talent Insights, Devin was able to justify over-investing in targeting the designer talent pool, to better reach the hard-to-hire audience.

Shifted budget for better campaign results based on talent pool findings.

Validated hiring results for designers with data highlighting hiring difficulty.

Gained buy-in from executives by justifying recommendation for a new hiring approach with data.

Atlassian is a leading provider of collaboration, development, and issue tracking software for teams. With over 100,000 global customers (including 85 of the Fortune 100), we’re advancing the power of collaboration with products including Jira, Jira Service Desk, Confluence, Hipchat, Bitbucket, Trello, Stride, and more. Driven by honest values, an amazing culture, and consistent revenue growth, we’re out to unleash the potential of every team.