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Reach and Influence the C-Suite

How can modern B2B sellers make an impact with top decision makers and executives?

Challenges of C-Suite Sales

Busier than ever

It goes without saying: executive-level professionals have a lot going on. Their time is extremely valuable and well guarded. Before you can make an impact with C-suite executives, you need to get meaningful access and earn their attention.

Keys to Clarity

Navigate barriers to access

For B2B sellers looking at C-suite sales, reaching an executive requires an entry point. It might be gaining influence with one of their trusted reports in an organization, securing a warm introduction through a mutual business acquaintance or becoming active in communities where they spend their time. With Sales Navigator, you can identify the opportunities and paths to C-level connections.

Changing titles and roles

Job titles in the C-suite are morphing and evolving. No longer are we simply engaging with CEOs, CMOs or CTOs. Today, it’s common to see titles such as Chief Revenue Officer, Chief People Officer or Chief Innovation Officer. This makes it all the more tricky to identify the right C-level executives to prioritize.

Sweat the details

Which new job titles are gaining prominence in the executive realm? Who’s graduating into these leadership positions? Where can you spend your time most valuably? LinkedIn Sales Insights equips you with dynamic, trusted data so you can inform your decisions and engage business leaders with confidence.

Genesys

Read Genesys’ Story

Customer Success Story: Reaching Executive Buyers

When Genesys noticed that their buyers were shifting from the IT department to the C-suite as economic conditions tightened, they made a pivot and relied on Sales Navigator to help them reach key executives. With a targeted, insight-driven approach leveraging InMail for outreach, Genesys sales reps increased their pipeline by 220%.

Leveraging Impactful Thought Leadership

Demonstrating a bold vision is essential

According to research by Edelman and LinkedIn, 88% of decision makers agree that thought leadership is effective at enhancing their perceptions of an organization. C-level executives are big thinkers by nature and gravitate toward content that opens their eyes to new perspectives or gives them legitimate insight into their industry.

88%
of decision makers agree that thought leadership is effective at enhancing their perceptions of an organization

Most content misses the mark

Problematically, only 15% of these decision makers rate the quality of the thought leadership they consume as excellent. Sales and marketing teams need better intel, better alignment and better experiences to rise above.

Getting it right moves the needle

Delivering truly valuable and useful content of this type can open doors with an audience that's tough to reach. Our research found that 47% of C-suite executives say they shared contact information after reading thought leadership, and 61% are more willing to pay a premium to work with an organization that has articulated a clear vision.

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Selling to the C-Suite on LinkedIn

See into the C-suite

Gain clear visibility into organizational leadership structures
Use Advanced Search filters to key in on specific C-level titles
Who influences the influencer? Map out full buying committees
Use TeamLink to harness the strength of your collective network

Spark real conversations

Real-time Sales Updates provide prompts for timely outreach
Break through crowded email inboxes with personalized InMails
Deliver SmartLink presentations for insight on what’s resonating
Share thought leadership in a contextual, business-oriented environment

Executives Are Ready to Do Business on LinkedIn

Reaching and engaging them is an increasingly strenuous challenge, but equipped with the right tools, you can make it happen.

Get started with Sales Navigator