Public Relations Manager Hiring Guide | LinkedIn

Public relations managers are skilled communications professionals who lead and develop corporate marketing strategies. They are responsible for increasing brand awareness while upholding a stellar public-facing image for companies. Duties include coordinating press opportunities, organizing events, and writing or editing press releases. With great leadership abilities, public relations managers delegate tasks to team members and oversee all aspects of a brand’s public communications efforts. They also build relationships with media professionals and organize high-level press placements.

You might hire a public relations manager to:

Develop and implement an engaging public relations strategy

Facilitate excellent relationships with media partners and thought leaders
Uphold an impressive public-facing brand image
Manage media coverage and press opportunities

Required skills and qualifications	Preferred skills and qualifications
Demonstrated leadership abilities	Great editorial skills and understanding of the news cycle
Exceptional written and verbal communication skills	Keen attention to detail
Strong understanding of all social media channels, including Facebook, Twitter, and Instagram	Sharp interpersonal and relationship-building skills
Excellent marketing-strategy skills	Ability to establish media relationships
Thorough knowledge of content management systems (CMS) such as WordPress, Drupal, and Joomla	Practiced public speaking abilities