Agency Manager Job Description Template

Finding a skilled agency manager begins with an engaging job description. If your post is to-the-point and straightforward, you will attract great candidates for the job. It is essential to give them an idea of your company culture and bulleted lists of the objectives and qualifications for the agency manager roles and responsibilities. The most compelling job descriptions are clear and detailed, keeping the readers engaged and helping them envision what it would be like to work at your firm. This guide will assist you in crafting a job description that meets your organisation's needs and attracts top talent.

What does an agency manager do?

Agency managers play a crucial role in overseeing and coordinating the daily business operations. They work in management positions in a B2B organisation, usually in marketing or sales, ensuring the organisation runs efficiently and effectively.

Do note that the role of agency managers in a B2B context may be confused with service professionals who run an external service agency for events, marketing, insurance, etc. To avoid confusion in roles, the former are usually referred to as corporate agency managers.

Depending on the department they work in or manage, the primary role of corporate agency managers include managing staff, developing business strategies, and maintaining client relationships. They are involved in setting goals, implementing policies, and monitoring key performance metrics. These professionals work closely with clients and other stakeholders to understand their needs, develop tailored solutions, and ensure high customer satisfaction.

Agency managers are essential for B2B firms due to their ability to streamline operations, enhance client relations, and drive business development. Their strategic planning and team leadership skills help them navigate market challenges and leverage growth opportunities. They also help achieve business objectives and foster a collaborative work environment.

Job Description: Template

We’re seeking a dynamic agency manager to join our team at [Company X].

As an agency manager, you will oversee our daily operations, manage client relationships, and drive business growth by leading our firm’s sales team. The ideal candidate is a strategic thinker who excels at driving business growth, fostering client relationships, and leading people.

We invite results-oriented individuals with strong leadership skills and a passion for strategic business development to apply for this role. In addition to a competitive salary, we offer a collaborative work environment, opportunities for professional growth, and employee benefits.

Objectives of this role

Overseeing the organisation’s daily operations, ensuring efficient workflows, resource allocation, and achievement of business objectives.
Developing and implementing strategic sales plans to drive business growth, enhance client satisfaction, and improve operational efficiency.
Managing client accounts, maintaining strong relationships, understanding their needs, and ensuring high-quality service delivery.
Leading, mentoring, and motivating a team of professionals, fostering a collaborative and high-performance work environment.
Monitoring financial performance, including budgeting, forecasting, and expense management, to ensure profitability and economic health.
Identifying opportunities for process improvements and implementing best practices to enhance productivity and client satisfaction.
Representing the organisation in client meetings, industry events, and networking opportunities to promote services and build business relationships.
Ensuring compliance with industry regulations and company policies.

Your tasks

Develop and execute key sales and business strategies and action plans to achieve monthly/quarterly goals and objectives.
Monitor and analyse key performance indicators (KPIs) to track progress, identify trends, and make data-driven decisions.
Collaborate with internal teams, such as marketing, creative, and sales, to ensure seamless project execution and client satisfaction.
Conduct regular team meetings, performance reviews, and training sessions to support professional development and improvement.
Manage resources, including staffing, equipment, and technology, to ensure optimal utilisation and efficiency.
Identify new business opportunities and lead the efforts to secure them.
Address client inquiries, concerns, and feedback promptly, ensuring high client satisfaction and retention levels.

Required skills and qualifications

Bachelor’s degree in Business Administration, Marketing, or a related field.
5+ years of experience as an agency manager or a similar role in sales and business development, with a minimum of 2 years in a managerial role or client services.
Track record in achieving sales targets, training sales agents, and recruiting.
Strategic thinking and problem-solving abilities, with a focus on achieving business objectives.
Strong team leadership and management skills, with the ability to inspire and motivate.
Excellent communication, negotiation, and interpersonal skills.
Proficiency in project management software and tools.
Financial acumen and experience in budgeting, forecasting, and economic analysis.
Experience in client relationship management across various demographics.
Knowledge of market analysis and strategic planning.

Preferred skills and qualifications