What does a business developer do?

Business developers drive a company’s growth by identifying new business opportunities, building strategic partnerships, and expanding the customer base. They are primarily responsible for developing and executing strategies that drive revenue growth, enhance market presence, and establish long-term business relationships.

The role of business developers involves engaging in market research, analysing industry trends, and identifying potential clients and business opportunities. They work closely with sales, marketing, and product development teams to align business strategies with company goals. They also help organisations explore new markets, optimise sales strategies, and foster sustainable corporate growth.

In the Indian context, business developers are essential for companies as they contribute to revenue generation, expand market reach, and enhance competitive advantage. Their ability to build and nurture relationships and their strategic vision is crucial to achieving business objectives and driving success.

Business developers are also called business development managers or executives.

Job Description: Template

We’re seeking an experienced business developer to join our team at [Company X].

As a business developer, your role will drive our company’s growth and market expansion. You will identify new business opportunities, develop strategic partnerships, and increase our business revenue. The ideal candidate is a strategic thinker passionate about driving organisational growth and client acquisition.

We invite ambitious individuals with a proven track record in business development and a deep understanding of market dynamics to apply for this role. In addition to a competitive salary, we offer a dynamic work environment, professional growth opportunities, and employee benefits.

Objectives of this role

  • Identifying and evaluating new business opportunities for revenue generation and market expansion.
  • Developing and executing strategic business development plans to achieve company objectives and targets.
  • Building and maintaining solid relationships with clients, partners, and stakeholders to enhance business opportunities.
  • Conducting market research and analysis to understand industry trends, competitive landscape, and customer needs.
  • Collaborating with internal teams, including marketing, sales, and product development, to align strategies and achieve business goals.
  • Negotiating and closing deals with potential clients and partners, ensuring favourable terms and conditions.
  • Monitoring and reporting on business development activities, performance metrics, and key outcomes to senior management.

Your tasks

  • Explore and pursue new opportunities for the company’s growth through networking, cold calling, and other lead generation methods.
  • Develop proposals, presentations, and business cases for potential clients and partners.
  • Conduct market research to identify emerging trends, competitive threats, and new growth opportunities.
  • Prepare and deliver compelling sales pitches and presentations for successful client acquisition.
  • Track and analyse sales data, performance metrics, and market trends to inform business development strategies.
  • Collaborate with marketing and sales teams to develop targeted campaigns and initiatives to drive business growth.
  • Attend industry events, conferences, and trade shows to network and promote the company’s products and services.

Required skills and qualifications

  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
  • Demonstrable experience as a business developer, sales executive, or in a similar role in business development in the Indian business landscape.
  • Strong understanding of market dynamics, industry trends, and competitive landscape.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build and maintain strong relationships.
  • Proficiency in CRM software and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Strong analytical and problem-solving skills, with the ability to develop and execute strategic plans.
  • Proven experience in B2B sales and strategic partnerships.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Fluency in English and Hindi. 

Preferred skills and qualifications

  • Master’s degree in Business Administration (MBA) or related field.
  • Relevant certification in Business Development, Sales, or related field.
  • Knowledge of digital marketing and social media strategies for lead generation and business development.
  • Familiarity with project management tools and techniques.
  • Experience in managing cross-functional teams and projects.
  • Intermediate proficiency in at least one regional language (Marathi, Gujarati, Punjabi, Bengali, Telugu, Malayalam, or Tamil).