Content Manager Job Description Template | LinkedIn Talent Solutions

Finding a skilled content manager begins with an engaging job description. If your post is to-the-point and straightforward, you will attract great candidates for the job. It is essential to give them an idea of your company culture and bulleted lists of the objectives and qualifications for the content manager roles and responsibilities. The most compelling job descriptions are clear and detailed, keeping the readers engaged and helping them envision what it would be like to work at your firm. This guide will assist you in crafting a job description that meets your organisation's needs and attracts top talent.

What does a content manager do?

A content manager creates and manages a company’s content strategy, aligning with their goals and target audience. They help shape the brand voice, establish a strong brand identity and engage their target audience. Content managers enhance brand awareness, customer engagement and lead generation through their marketing efforts.

The roles and responsibilities of content managers include planning, creation and distribution of content across various platforms, online and offline. They produce, curate and optimise high-quality, engaging and relevant content across multiple channels, including websites, blogs, social media platforms and email newsletters. By leveraging their expertise in content marketing and search engine optimisation, content managers ensure the company’s content ranks well in search results and attracts organic traffic.

Content Managers work with marketing teams to understand the company’s brand identity, target audience and key messaging. They also communicate with internal teams and external stakeholders to identify content opportunities, conduct market research and create engaging and informative content that resonates with the target audience.

While the roles of content managers and content writers may overlap, the former is responsible for creating, managing and optimising content, while the latter is responsible for the actual writing of the content.

Job Description: Template

We seek a talented and creative content manager to join our team at [Company A].

As a content manager, you will play a crucial role in developing and executing our content strategy across digital and print platforms — that aligns with our company’s vision and resonate with our target audience. You will also collaborate with cross-functional teams, lead content creation efforts and shape our brand’s voice. Your exceptional writing skills, strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience and driving business growth.

If you have a passion for content creation and a drive for innovation, we invite you to apply. We offer competitive compensation packages, travel & health benefits and a positive work culture that promotes work-life balance and professional development.

Objectives of this role

Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity.
Driving brand awareness, engagement and lead generation through strategic content marketing.
Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.

Your tasks

Develop and implement a content strategy that aligns with the company’s objectives, target audience and brand guidelines.
Create and manage editorial calendar to deliver timely content across various digital platforms.
Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.
Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

Required skills and qualifications

Bachelor’s degree in marketing, communications, journalism or a related field.
3+ years of experience as a content manager, content strategist or similar role.
Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
Familiarity with content management systems (CMS) and basic knowledge of HTML.
Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
Strong project management skills with the ability to prioritise tasks and meet deadlines.
An analytical mindset to interpret data and metrics and optimise content performance.
Cultural understanding and sensitivity to tailor content to our target audience’s preferences, interests and nuances.
Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
Proficiency in content management and social media tools like HubSpot and/or Buffer.

Preferred skills and qualifications